"Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences" To what extent do you agree with this statement in relation to your media area?

Cross media convergence is when a film accidentally collaborates with another company to promote a film. An example of a cross media convergence is youtube. This is because they offer a website that clips or videos can be uploaded to. If a film industry has a trailer or teaser that needs to be publicised then youtube is there, not purposely for that use, but still allows them to publicise the advertisement free of charge. Another example of Cross media convergence is twitter, this is because twitter is free to the use of anyone who has access to it. Twitter cannot stop promoting as it can be used to publicise anything from anyone not just film industries. Anyone can see the tweets therefore it is a good free website to use. Facebook and twitter are easy ways to create fan bases and make the film more well known and heard about. There are so many advantages to using these apps as so many people across the globe are intact with social media.

Synergy is when the film works with another company to promote their film. An example of this is when a film works with a magazine of purpose to promote their film. If it is quite a big magazine that is guaranteed to have a lot of buyers then this will be very useful for film companies as it it a good way to promote for them. An example of this would be planet of the apes, which collaborated with vice magazine to promote the film.