TV, VOD, Magazines, National and Specialist Press, Outdoor – Underground, High Impact Online Display, Video, Social.
How was it released in the US (formats and release pattern)?
Didn’t have a release date at the time, and now it does. Sightseers will show you a love story like no other whenever it hits theaters on May 10.
How was it marketed how did StudioCanal help?
Gave away the movie for free. "It’s kind of counter-intuitive to give a movie away for free. But at the same time, if you’ve got a million people talking about it, that’s’ a pretty amazing bit of marketing. And if you’ve got big resources, you’ve got to use them."
How was twitter and facebook used to market the film?
Created a Facebook and twitter page and kept up on information on the film. They made fake posters for the "missing dog". This made the film feel more realistic.
They set up deck chairs, camping chairs and trams to go with the theme of the movie at the premier.
How was Stella Artois involved? What is a Stella Artois bursary?
At the premier they were sponsored by stella artois and it was hosted by the drink too.
Stella Artois Bursaries are unique funds that directly support the film community.